Small Businesses: Wants and Needs

There is no shortage of software, books, seminars, and social networks for small businesses. Truly, a wide array of distractions and enticements exist for the manager’s attention and affections. In many ways, it’s similar to driving down the highway with a plethora of billboards competing for the entrepreneur’s focus and action.  As service providers to small businesses, we have to be able to sort through the sea of distractions and offer services and business intelligence applications the small business manager will truly value.

So as CPAs, consultants, software providers, and even small business owners ourselves, we must ask this question: what do owners, managers, and entrepreneurs really want and need?

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